One of the key elements of the creative process is ‘ideas’. These can come from research, connections, chance, investigations, observations, serendipity, discovery, ready, sensing, exploring, fate, accident, imagination, analysis, organising and networks. There are probably many more, these were just the ones that came to me first. However, I feel that the main one may be from experiences; discovering new things may bring new insights and ideas.
How creative can an idea be?
Linear – expected, repetitive, simple
Left-field/lateral – unexpected, disruptive, challenging
Connected – strong, linked, rational
Left-field ideas may be more risky as looking at The Diffusion of Innovation Curve, that I mentioned in the post about Fashion Cycles, there may be more late adopters who are naturally resistant to change and against challenging ideas. However, in the long term, the idea may make a greater difference and have more of an impact. Whereas, linear ideas are often a lot more simple and easier for a large audience to understand, but are also seen as boring and unoriginal.
It is said that for idea generating, it is best to move away from our rational minds. This is what many Surrealism and Dadaism artists did when creating their pieces of work. The conscious mind is too rational and often produces ‘normal’, expected ideas. This may mean that there is little progress into new directions of creativity. I find this very hard to do as I’m always thinking about what the outcome looks like and even what people are going to think of it!
The Six Thinking Hats
Edward De Bono’s came up with a lateral solution using coloured hats. It is seen as a parallel thinking process that helps people be more productive, focused, and mindfully involved. By mentally wearing and switching ‘hats’, thoughts are meant to be easily focused or redirected.
White – calls for information known or needed; just facts.
Yellow – symbolises brightness and optimism; exploring the positives, values and benefits.
Black – judgement; spotting the difficulties and dangers and where things might go wrong.
Red – signifies feelings, hunches and intuition. Allows emotions and feelings to be expressed and fears, likes, dislikes, loves and hates to be shared.
Green – focuses on creativity; the possibilities, alternatives, and new ideas. It’s an opportunity to express new concepts and new perceptions.
Blue – used to manage the thinking process. It’s the control mechanism that ensures the Six Thinking Hats guidelines are observed.
I feel that I am guilty of over using the Black hat, overanalysing and judging my work and ideas. I definitely need to focus on putting the Yellow hat on to balance this out, as well as the Green hat to explore other possibilities. Which hat do you I think you use the most?
Interesting and eye-catching ideas
The edible spoon: Bakeys has launched the world’s first edible cutlery line made of three flours: rice, wheat, and sorghum. I thought this was an amazing idea as it may be the start of society changing the way we eat and think about waste. I am hoping this idea will be able to compete with plastic consumption over the upcoming years.
Plastic volumes in landfills is a massive problem and this is not helped at all by the huge amount of packaging and plastic utensils that are being thrown out away eating a take-out meal. Currently, about 40 billion plastic utensils are used just within the United States within a year. A majority of these utensils are only used once and then discarded.
I love the fact that the company has made their cutlery accessible to everyone by making them fully vegan, preservative free, trans fat free, dairy free and operate on principals of fair trade. Also if someone does not want to eat their knife and fork after consuming their food, it will just decompose in a bin and therefore is much for sustainable for our planet.
Interesting and eye-catching ideas
Dairy-free ice cream: Oppo have recognised that there has been a shift in society’s view of food and are therefore responding to the rise in fitness and wellbeing priorities. Their message is that indulgent food doesn’t need loads of sugar or calories to taste good and their mission is to allow customers to indulge in proper ice cream without compromising your health.
They use erythritol and steviol glycosides instead of sugar as this induces a lower blood glucose rise after their consumption compared to sugar-containing foods/drinks. Oppo ice cream is made with fresh milk, virgin coconut oil and stevia leaf, and is just 40 calories a scoop.
I like their motto; ‘We all want to be healthy. You are what you eat. But eating ‘clean’ all the time is hard work. And boring. We all deserve a treat.’
From making healthier choices over the last couple of years, I have now realised that we don’t need to compromise on the deliciousness. The most indulgent foods can and should be healthy, and being healthy doesn’t mean less indulgent.
The health industry are now bringing out more and more healthier alternatives, including this ice-cream that means I am able to enjoy my favourite sweet treats, but made with natural ingredients.
What ideas have you seen in any industry that have caught your eye?