What is an outcome?
The finalised outcome; what the consumer sees. Also integrated communications and anything involving physical making.
Plan: identify specific communications plan and the route to the consumer.
Make: create and deliver
Outcomes come in a range of production methods and often require ideas to be communicated verbally, visually and also in writing.
Key words in the outcome stage:
Produce – make, create, realise
Outcomes – final resolutions, finished pieces, results
Range – different end results
Production methods – different media
Communicate – express, share, portray
Focus – refine
Roles in the outcome stage include: animators, set builders, graphic designers, photographers, illustrators, videographers, artists, creative agents, web designers, and many, many more.
Outcomes, in my opinion, are about storytelling, and expressing a narrative and emotion to the consumer:
‘Fashion lives and dies by stories…how these stories are told, who tells them, and crucially, how they reach the right people.’
‘But never has such a rapid advancement in storytelling taken place than since the emergence of the internet made the World Wide Web Accessible to the masses the in early 1990’s’ – Fashion Promotion In Practice