I was shocked when I saw the cover for the new Glamour Magazine; it is so different. I do however feel that this reinvention is exactly what the magazine needed. It is fresh with the beauty-first attitude aiming to inspire across every aspect of the reader’s life.
Zoella on the cover of my edition has naturally glowy skin, two-toned eyes and apricot lips. This look is particularly eye-catching and different to how Zoe Sugg is usually seen.
I feel that this is such a huge new milestone in the history of the brand. This new Glamour reinforces that they always put their readers first. The consumers wanted more beauty and this is what they intend to give. I feel this cover is more engaging and would stand out more on a shelf next to the typical other glossy magazines.
They say, ‘Beauty is a state of mind; an attitude to life and a pleasure in the world around you.’ This creative idea provides access to some of the most inspiring people. They also aim to continue to discuss the most culturally relevant conversations and from now on, they want to ensnare digital fluency: ‘…wherever our readers are, we’ll be there to entertain, engage and educate.’
This new digital first strategy means that they have cut back on digital printed copies. This is a positive step for the brand, in my opinion, allowing them to connect with millennials who have been brought-up in front of technology. This will include, ‘…the latest products for the beauty obsessed; to catwalk and street style trends and how they translate to real life; to interviews with the world’s most talented beauty experts; to our fabulous Beauty Festival which will get bigger and better across every platform; and a raft of additional events.’ I feel that this will allow Glamour to reach their aim of providing beauty in every aspect of life.
Cover-star vlogger, blogger and online influencer Zoe Sugg reveals her life away from the cameras is not always what it seems as she opens up about her struggles with anxiety disorder. This interview is so relatable to so many and may inspire others to converse with loved-ones about the stresses they might to facing.
Zoella reveals that she attends weekly therapy sessions and takes ‘digital detoxes.’ Bringing awareness to the issue is so inspiring in my view. Zoe also suggests that she believes she is still far from completely unravelling the mental health issues she has been battling since she was 14. This gives young people hope that they can still live great lives, despite internal suffering.
When reading the interview, I found her work ethic most inspiring. It is this that enabled her to achieve everything in her life. She reveals she gets up at 6.30am every day and has a staggering 140 to-do lists on the go. I really hope the media start seeing Zoella as a human that has struggles and feelings like us all. She admits that she struggles to cope with the negativity that comes with social media. She has however come out of the other side a stronger person which could be a positive message for us all!
Overall, I feel that this new step for the magazine makes them more engaging and inspiring. I’m already looking forward to seeing their next cover release.