One of this week’s Five Things was to explore the recently launched Dazed Beauty, a community platform dedicated to “redefining the language and communication of beauty.”
Beauty is now typically communicated by an Instagram selfie or posed imagery whereas Dazed’s alternative style and approach to beauty is something I admire. The beauty industry is one that’s booming however when I explored the platform, I found that Dazed is one that celebrates and conveys beauty through the lens of creativity and self-expression. I liked the way they combined the hair, body and face sides of beauty with the community and mental health aspects which are two that are often forgotten about in beauty messaging.
The article that stood out to me the most was, Does You Skin Need Therapy?. The #GetYourSkinOut campaign is one that I wasn’t aware of before but I feel is an amazing platform to spread positivity and reinforce that skin is just skin. Speaking from experience, people deal with and suffer from skin conditions alone and therefore this Instagram hashtag is an amazing way for people to share their stories and remove the taboo around talking about its effect on mental health.
Conditions like acne are physical and mental. I think the label of mental health often has connotations of having huge issues like being bi-polar or being clinically depressed, but for me it is also smaller things like being conscious of not being able to cover spot covered skin with concealer. Similarly, for others it could be not being able to eat certain things because they know these are triggers. I feel that a skin condition wouldn’t be something that would usually be associated with mental health – this is something that I feel strongly about and therefore would love to explore this further, potentially as a third year project. I am pleased that Dazed Beauty is starting to create meaningful discussion around topics that are usually avoided.
They appear to be exploring new territories in beauty, especially that for the social media age. This forward-thinking approach, I feel, is moving in the right direction to changing the face of fashion. What I think works really well is their personal and accessible approach, with no negative messaging to break-down someone’s mental health. They appear to want the best for their readers, encouraging them to start experimenting with the person they are becoming both inside and out, learning from other’s experience and stories.