PINNED PROGRESSION

A Skinnydip enamel pin redesign, repositioning the brand as one that understands their consumers’ day-to-day battles. The badge acknowledges that it is okay not to feel 100% all of the time, allowing each consumer to gain unspoken support from others as well as injecting a sense of community and reassurance.

BRANDING

PACKAGING

PRODUCT

Badge Design
The crescent moon represents that no one is 100% all of the time. The light blue is a mentally calming and soothing colour.
Enamel Pin Outcome
Badge Packaging Design
Badge Mock-up

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